About Us

In 2004, the softservice™ line was launched from our design studio SERVICE creating products including tee shirts, ties, and home accessories inspired by the urban and natural environments in and around Los Angeles. Started as a response to mass produced, big box, chain store products seen everywhere—the minimal yet detail oriented designs are truly one-of-a-kind from the varying sizes of the stripe on the tees to the fabric and color combinations on the pillows and ties. Like the city itself that serves as our inspiration, they are an assemblage of different elements, times, textures, and colors.
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About Us
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